Piquing people’s curiosity can influence their choices by steering them away from tempting desires, like unhealthy foods or taking the elevator, and toward less tempting, but healthier options, such as buying more fresh produce or taking the stairs. Evidently, people really have a need for closure when something has piqued their curiosity. They want the information that fills the curiosity gap, and they will go to great lengths to get it. Our results suggest that using interventions based on curiosity gaps has the potential to increase participation in desired behaviors for which people often lack motivation. It also provides new evidence that curiosity-based interventions come at an incredibly small cost … Continue reading Using Curiosity to Increase the Choice of Should Options (Evan Polman)